FIT FOR A KING: obesity rates finally plateau, but fast food franchise plans a return to fonder, fatter days

Well, at least we can start the new year with a bit of positive news:  obesity rates may have plateaued.

The Centers for Disease Control and Prevention has published a study in the Journal of the American Medical Association that shows that the prevalence of obesity may no longer be increasing at historic rates.   Cynthia Ogden, the lead author of the report, summarized its conclusions by explaining that

[t]here is really a slowing down of the rapid increase in the prevalence of obesity that we saw in the 1980s and 1990s… Those increases we saw earlier are not continuing, and we may be seeing a plateau.

The results are encouraging, especially considering that obesity rates nearly doubled during the two previous decades.  The epidemic still needs significant attention, however, because obesity continues to be prevalent throughout a broad spectrum of the population.  Approximately 35.5% of adult males and 35.8% of adult females are still obese.  Approximately 16.9% of children and adolescents also remain obese.  An additional 33% of adults and 15% of children and adolescents are overweight but not obese.  Society needs to make considerable progress in addressing its health and well-being.

Burger King wants you to know that it’s doing everything that it can to address the issue.  At the same time that the media was reporting the latest findings about the plateauing of obesity, it was also covering the franchise’s decision to test the feasibility of delivering fast food directly to its customers’ doorsteps.

/sigh.  Two steps forward and one step back.

In the past, customers needed to actually drive to a fast food franchise to purchase a Triple Whopper with Cheese, a large order of onion rings and a large chocolate shake.  This was apparently too much to ask, served as a detriment to the company’s business, and left many hungry adults and children in need of caloric satisfaction. If all goes as planned, the Home of the Whopper will now be bringing the whopper to our homes.  We’ll only need to momentarily relinquish the remote control and make a brief telephone call to celebrate the greasy goodness of the BK Triple Stacker with a side order of french-fry shaped chicken pieces.

Don’t mind me.  I’ll just skitter off to the kitchen and monotonously bang my head against the wall… over, and over, and over again.

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2 responses to “FIT FOR A KING: obesity rates finally plateau, but fast food franchise plans a return to fonder, fatter days

  1. Rooster Juicer January 28, 2012 at 9:45 am

    Great post. It reminds me that I not only have to battle myself, but those marketing genii (is that the plural of genius) that are trying so hard to seperate me form my hard earned cash and my hard-fought climb back to health. I had no idea that my swearing off of fast food and restaurants in general was going to hurt their pocket books so much that they would come to my house looking for me.

  2. solutiondown January 29, 2012 at 5:18 am

    I don’t know much, but one thing that I’ve learned is to never underestimate the power of corporate marketing campaigns. Seal the windows, lock the doors and hide the key – it sounds like the chains are lifting a page from the pizza industry’s playbook.

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