Tag Archives: water


Yes, it’s a bit of self-promotion.  No, I’m not proud of it.  Sorry.

Today is World Water Day, and today’s event explores the relationship between the availability of water and world hunger.  Earlier, we discussed it in an article, WORLD WATER DAY: A far more meaningful cause than National Oatmeal Cookie Day.

If you’re interested in World Water Day and recent discussions of world hunger, you may want to check out a few other articles on this blog, such as PROFESSIONAL ATHLETES, COMPETITIVE EATING AND WORLD HUNGER: when sarcasm and epidemics collide.  If you enjoy the original, don’t forget to read the sequel, A HEARTFELT APOLOGY TO COMPETITIVE EATERS… but only if you ignore the sarcasm and cynicism.  Anyone who was forced to watch Caddyshack II knows that sequels rarely live up to the original, but the second article isn’t really all that bad.  Don’t trust me, though: I’m biased.

Also, if you’re interested, don’t forget to check out THIRST FOR KNOWLEDGE: bottled water, cultural phenomena and two million tons of landfill waste.  It’s not necessarily an article that discusses the availability of water, but it does address the corporate and environmental aspects of the bottled water industry.

Yeah.  Self-promotion.  Painful.  Sorry.  Penance.


WORLD WATER DAY: A far more meaningful cause than National Oatmeal Cookie Day

The week is pretty darn busy, given the nation’s celebrations of Oatmeal Cookie Day, National Chocolate Caramel Day, National Ravioli Day, California Strawberry Day and, National Chip and Dip Day and National Chocolate Covered Raisins Day.  Yeah… it’s a food-lover’s Christmas and Thanksgiving, rolled into a single highly caloric series of days.

Uh… woohoo?

If you’ve been reading this blog, you know that I think these so-called “food holidays” are typically a bunch of crap.  They’re worth a little more crap today, though, because the food holidays should be overshadowed by the recognition of a truly meaningful and worthwhile cause.

Today is World Water Day, an annual event first designated by the United Nations General Assembly in 1993.  This year’s recognition was coordinated by the United Nations Food and Agricultural Organization, and its theme is Water and Food Security: the World is Thirsty Because We are Hungry.  The official website explains the concept as:

There are 7 billion people to feed on the planet today and another 2 billion are expected to join by 2050. Statistics say that each of us drinks from 2 to 4 litres of water every day, however most of the water we ‘drink’ is embedded in the food we eat: producing 1 kilo of beef for example consumes 15,000 litres of water while 1 kilo of wheat ’drinks up’ 1,500 litres.

When a billion people in the world already live in chronic hunger and water resources are under pressure we cannot pretend the problem is ‘elsewhere’. Coping with population growth and ensuring access to nutritious food to everyone call for a series of actions we can all help with:

  • follow a healthier, sustainable diet;
  • consume less water-intensive products;
  • reduce the scandalous food wastage: 30% of the food produced worldwide is never eaten and the water used to produce it is definitively lost!
  • produce more food, of better quality, with
  • less water.

If you’re interested in learning about the event, I’d highly suggest that you check out the official website for more information.  In a day and an age when many are looking for excuses to celebrate the most frivolous matters, it’s a stark reminder that many others are struggling to survive.

.. and don’t forget, next week we’re set to celebrate National Waffles Day.  /shrug


THIRST FOR KNOWLEDGE: bottled water, cultural phenomena and two million tons of landfill waste

I’ve never been accused of being overly trendy or hip, and I always seem to be somewhat behind my friends and colleagues when it comes to the latest developments in pop culture and society.  I missed out on Snuggies, never heard of Shake Weights until the videos went viral and completely overlooked Big Mouth Billy Bass.  That’s not necessarily a bad thing, honestly, because folks who mounted the singing plastic fish really embarrassed their children and were secretly ridiculed by their guests.

Well, I was also late to the proverbial party when everyone else in the world starting drinking water from a bottle.  I still think that’s a pretty unique phenomenon: even in a recessed economy, people are still paying fairly considerable amounts for something may be necessary to sustain life but typically available for free.  I guess, in the end, we really should never underestimate the influential power of corporate marketing and advertising.

So, for what it’s worth, here’s a few early morning facts about good ‘ol H2O:

  • According to the United States Geological Survey, up to 60% of the human body is water, the brain is composed of 70% water and the lungs are nearly 90% water. Lean muscle tissue contains about 75% water, body fat contains 10% water, bone is composed of 22% water and about 83% of our blood is water.  That’s a heck of a lot of water.
  • Dehydration is the excessive loss of bodily fluid, and commonly refers to the extreme loss of water.  Dehydration is associated with a variety of dangerous conditions, including heat exhaustion, heatstroke, cerebral edema or the swelling of the brain, seizures and loss of consciousness, hypovolemic shock, kidney failure or even death.
  • Bottled water may not be healthier or purer than tap water.  According to the Environmental Working Group, its recent study found contaminants in every brand of bottled water that it tested.  These contaminants included fertilizer residue and pain medication.

That’s it for now.  Be sure to tune in next week, when I’ll draft an entry about the increasing market for pre-packaged air, or something else equally ridiculous.


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